Description
In the world of organic and healthy foods, Whole Foods Market reigns supreme. But when it came to the cheese department, the client wanted something special to showcase the artisan quality of their products. That's where I came in as the designer, ready to take on the challenge. With a three-month timeline, my role was to deliver an exceptional print and sign package, along with app updates and training. Armed with Illustrator and Filemaker, I dove into the concept. The client desired a versatile and handcrafted feel, with "Artisanal" as the magic word. To make it happen, I immersed myself in meetings, legal compliance, and inspiring visits to other cheese shops. Countless sketches later, we settled on a brilliant flag shape and captivating iconography that would age gracefully with use. Scaling the design for in-house execution across all stores was my next mission. After finalizing the design, I sourced the perfect paper stock and updated our sign package app. Presentations and training followed, ensuring smooth implementation across the board. Testing the new signs in one store yielded fantastic results: durability, reduced labor, and most importantly, an overwhelmingly positive response from customers. They loved the signs so much that they wanted to take them home for their own dinner parties! This project was an incredible learning experience, allowing me to dive into project management from start to finish. I couldn't be prouder of the results we achieved together.
Role:
Design
Print
Merchandising
Client
Whole Foods Market
